Abramad Website
The redesign of the Abramad website was driven by a broader vision: to transform the platform from a traditional corporate site into a dynamic hub for cloud knowledge and community engagement in Iran.
As Product Design Lead, I led the project with a focus on redefining how users interact with cloud platforms online. The goal was not only to present products, but to create an ecosystem where both beginners and experienced users could explore, learn, and contribute.
The process began with a five-day design sprint, supported by user research and interviews to better understand behaviors, expectations, and pain points. These insights shaped the structure, content strategy, and overall experience of the platform.
A key part of the redesign was the introduction of “Aseman” (meaning “Sky” in Farsi), a dedicated space designed to go beyond product interaction. Aseman serves as a content-driven environment where users can learn about cloud technology, share knowledge, and publish articles, creating a sense of community within the platform.
To further support engagement, additional features were integrated, including AbriTalk, a podcast series focused on cloud computing and the broader tech space, as well as a section for cloud challenges, allowing professionals to participate and showcase their expertise.
The experience was designed to be fully responsive, ensuring seamless access across both mobile and desktop devices. Special attention was given to clarity, navigation, and content hierarchy to make complex information easier to explore.
The result is a platform that moves beyond a traditional website, becoming a central destination for learning, collaboration, and discovery in the cloud ecosystem. It reflects a shift from product-focused design to a more open, user-driven experience.
https://www.abramad.com