Rahkaran ERP Version 8, Marketing Campaign
Overview
Rahkaran ERP is the leading ERP software in Iran and the most important software developed by Systemgroup. I led the marketing campaign for the launch of its latest version, working closely with the product managers, VP of Product, and Marketing Manager to ensure a successful release.
Responsibilities
• Managed the entire marketing campaign, from conceptualization to execution, including video production and website homepage updates.
• Collaborated with cross-functional teams to highlight the most impactful new features.
• Developed the video script to effectively showcase the new, human-centered design system.
• Ensured high-quality deliverables across all outputs, focusing on a pixel-perfect design, a new shell and dashboard, and the innovative UX mosaic model.
Highlights
In this campaign, we focused on demonstrating the human-centered design enhancements, including:
Pixel-Perfect Design Ensuring every visual element was precise and aligned for a clean, professional look.
New Shell and Dashboard Showcasing the improved interface that provides users with a more intuitive and efficient experience.
New UX Design Highlighting the innovative approach to user experience that combines functionality with aesthetic appeal.
Team Members
Creative Team
Farid Fooladi
Rasoul Khosravi
Mohammadreza Mousavi
Ovies Seraj
Managing Team
Farid Fooladi
Mohammadreza Mousavi
Production and Post-Production Team
Mohammadreza Mousavi: Project Owner
Rasoul Khosravi: Art Director
Amir Parva: Motion Designer and Video Producer
Client System Group
Copyright: System Group In-house Design Studio